nothing is straightforward. everything isn’t struggling.
I have a choice with the marketing gurus. Which, let's face it, we all are at this point in history. All of us who have a platform to express our opinion are trying to sell something. We were taught that this is the thing to do with an audience. Sell them things, be it an idea, an image, or an image of ourselves that benefits our pockets or our egos. In selling, it is essential to limit how difficult what you are trying to sell seems to the person you are trying to sell it to. This is why EASY is becoming as important a term in selling things to people as FREE. We need the potential buyer of our ideas, expertise and secret plans to wealth to believe that it will be easy and effortless, so they will effortlessly put their money, likes, shares or whatever currency you exchange where our mouth is. Hell happens This whole story has one catch. Nothing worth having comes easy. Absolutely nothing. Any sense of ease disappears the moment something is made easy. The old easy becomes the n...